Strauss Frito Lay is a JV of both Pepsico inc. and Strauss Group (50%-50%), It’s a food company establish in 1997, working in the core salty category producing Tapuchips (Lays), Doritos, Cheetos, Quaker, peanuts,and has its own factory and sales division in Israel. This is a great company with good environment and kind people, there are a lot of accomplishments through the years and future challenges. As a JV we are expose to both Strauss group company ( an international food and beverage company ) and to Pepsico inc a global food and beverage company.